SocialTopical authority SEO: What it is and how I achieved it
After doing SEO for nine years, I’ve come to the conclusion that topical authority is the most important thing in SEO. I started to discover this back in 2019, when…
Visibility Isn’t Just for Users: The SEO Impact of On-Page Changes
We know how crucial it is to test visual changes, not just for how they look to users, but for how they influence SEO and organic traffic. A shift in visual…
The SEO Bots That ~140 Million Websites Block the Most
Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide. Blocking these bots will mostly impact the link index of…
Is SEO Dead? Real Data vs. Internet Hysteria
Has AI and social media killed SEO in 2025? Not even close. Here’s the thing: on one side, we’ve got how people feel about SEO these days—the doom-and-gloom headlines, the panic…
Email Marketing Benchmarks: How to Compare Your Metrics with Industry Averages
What are Email Marketing Benchmarks? Email marketing benchmarks are standard performance metrics—such as open rates, click-through rates (CTR), unsubscribe rates, and bounce rates—used to compare your campaign’s success with industry…
How to Execute Effective Cross-Platform SEO
Cross-platform SEO means optimizing your website for various devices, browsers, and operating systems to ensure a consistent and high-performing experience. This approach expands your reach, improves usability, and strengthens your…
How to Write a Catchy Meta Author Tag for SEO Success
A meta author tag is a snippet of HTML code that tells search engines and readers who wrote a web page. It helps build your reputation, authority, and credibility online.…
Ethical vs. Manipulative SEO: Best Practices and Pitfalls
Understanding the distinction between white hat and black hat SEO is essential for any digital marketer aiming to build a long-term online presence. These terms represent two very different approaches…
Mastering Content Promotion: The Perfect Blend of Organic and Paid Strategies
“People make a distinction between copywriting and content writing. Content writing is more about education and entertainment, but copywriting is about selling. Really, copywriting is about building relationships from that…
Mastering Local SEO: The Ultimate Guide to Boosting Your Business Visibility
As a local or small business, getting noticed on Google can feel impossible when you’re competing against big-name brands with larger marketing budgets. But there’s good news: you don’t need…