Starting an SEO business could be one of the best decisions of your life. I know this firsthand—because it changed mine.

I’m Nathan Gotch. I started my SEO business back in 2013 with no money, no experience, and no connections. Since then, I’ve sold millions of dollars in SEO services, consulting, and training. Now, I want to show you how you can do the same.

What You’ll Learn:

• How to pick a profitable niche
• How to get real SEO results
• Outbound and inbound systems for client acquisition
• Sales basics for SEO services
• How to deliver great results and keep clients

But first, a quick note:

Be skeptical.
Don’t just take advice at face value. Check my background, read my reviews, or see my content on YouTube, LinkedIn, or Amazon before you follow anything here.

If you’re still with me, let’s get to it.Disclaimer

According to BLS data, about 20% of new businesses fail in the first two years, and 65% within ten years. Only 25% survive past 15 years. This guide is educational—it’s based on what worked for me and others, but success is never guaranteed.

Why Businesses Pay for SEO

Businesses need more customers. SEO helps them get those customers without ongoing ad spend. Unlike social media—where you compete for attention and hope your post is seen—SEO targets people who are actively searching for solutions.

SEO vs. Social Media

• Social content fades fast (within 24 hours)
• SEO content can rank and bring in leads for months
• SEO targets intent, not just interest

That’s why businesses are willing to invest in organic growth—and why they’ll hire you to handle it.

Is It Still Worth Starting an SEO Business in 2025?

Yes. Here’s why:

1. SEO is Hard—and That’s Good

SEO requires multiple skills, including keyword research, competitor analysis, technical SEO, content strategy, backlink building, and more. It’s not a one-skill game.

That’s a good thing. Most people aren’t willing to put in the work to master it, which gives you an advantage if you do.

2. AI Tools Have Changed the Game

Tools like ChatGPT, Google Gemini, and Perplexity allow you to scale faster than ever. For a small monthly fee, you get help with writing, research, coding, and more.

But remember: AI can assist—but it can’t replace human trust. Your clients still hire you, not your tools.

3. Businesses Need SEO Experts More Than Ever

With Google’s new Search Generative Experience (SGE) and other AI updates, getting organic traffic is becoming harder. The top 3 results matter more than ever.

That means businesses need experts who know how to compete in this new SEO landscape.

Step 1: Pick a Niche

Avoid trying to serve everyone. Focus on one niche—like SEO for law firms, dental practices, or e-commerce stores.

Why it works:

• Lower competition
• Easier to attract clients
• Easier to deliver repeatable results
• Builds your authority

If you’re unsure where to start, I’ve created a database of 4,058 SEO niches you can explore and sort by competition.

Final Thoughts

Starting an SEO business in 2025 is not easy. It takes real effort, learning, testing, and failing. But it’s worth it.

This isn’t a quick-money scheme. It’s a serious business. If you’re ready to go all in, it can change your life like it did mine.